PERSONAL BRAND:
WACK! is a brand encapsulating all creative ventures Camille Chiang created and led in the Web3 space. The brand represents her ethos as an artist, as well as a proof of concept for further art collaborations. The brand houses four completed projects and a concept store. Each collection/project acts as a subscription service towards Camille and her art, granting access to her as an artist, as well as future drops, and or psychical redemptions. The project exists on the Ethereum Blockchain.
Encapsulating the following projects
Key Achievements:
$440,000 in sales, 1600+ items sold
17+ collaborators
5 large projects
Featured in 15 in-person events globally
30+ podcasts/interviews
800% growth on Social Media
Zero dollars spent on Marketing
Art Series 1: WACK!
WACK! This collectible was the first WACK! The brand venture is comprised of 200 uniquely created fine art pieces sold on the Ethereum blockchain. The project was marketed through Twitter and sold on the Opensea landing page. Each WACK! collected acted as a membership to the WACK! brand.
Key Achievements:
$120,000 in sales, 200+ items sold
$200,000 in secondary sales
10+ podcast features/interviews
Managed three artists and one developer
Art Series 2: wackies
Wackies was a fine art drop featuring over 100 independent layers generated using Python. Each item was unique and minted onto the blockchain on demand. The team included two developers, four community managers who hosted daily activities and content on Discord, and several marketing partners. A total of 921 items were sold, and an in-person gallery event was held in New York during NFT NYC 2023 to showcase the work.
Key Achievements:
$200,000+ in sales, 900+ items sold
$50,000 in secondary sales
18+ podcast features/interviews
Managed four community managers and two developers
Art Series 3: Strangers
Fine art drop consisting of 150 items. Released in partnership with Opensea as a front-page featured artist. The project included the generation of art with the use AI built generators, and hand-drawn elements. The project also consisted of 4 partnerships with other artists, and management support from Trustless Management (parent company: TAP management).
Key Achievements:
$10,000 in sales, within 24 hours
$3,000 in secondary sales
8+ podcast features/interviews
Executed in a month in partnership with developers, OpenSea, and Trustless Management.